Tips To Improve Your Position In The Organic Search Results
All website owners want to do well in the organic search results. Do you want to improve your organic search rankings? If so, here are a few simple tips to help you out.
1. Targeting the right keywords is crucial, but you want to choose keywords that are not high in competition. In other words, choose keywords that are relevant to your niche and have a low or medium search volume. You will have a better chance of ranking for low or medium search volume keywords than ranking for very competitive ones.
2. Content marketing can improve your rank in the organic search results, but you want to create unique content, even if you are publishing content on your own websites and blogs. For example, you want to create unique articles for your main website, but create different articles for your blog and any other blogging or platforms you belong to. You can write about the same topic, but don’t duplicate anything. Google and other search engines know when content has been duplicated and it can work against you.
Each piece of content you publish should contain targeted keywords, but don’t use keywords more than necessary. As a general rule of thumb, keep keyword density around two or three percent, or use keywords 1-2 times for every 100 words. Any more than that may be considered keyword stuffing.
3. Link building is a great way to get a good position in the search results, but you want to build links properly. Don’t pay for links and don’t go from website to website and blog to blog leaving comments that include your link. Focus on creating great content and sharing it on social media because one link that is shared on social media many times is worth much more than 100 spammy links. Also, stay away from link exchanges because Google generally frowns upon this.
Another good way of building links is to create YouTube videos. The videos should be relevant to your niche and you should include a link back to your main website at the end of your video and within the video’s description. Eventually, traffic will improve and your position in the organic search results may improve too.
Keep in mind there are many other things you can do. However, the above is a good starting point. Implement those tips today and before you know it, your website will start appearing in the organic search results.